Treevah · Tech Startup · 2026
Treevah Brand & Marketing
Brand & Marketing Designer
Design Objective
Treevah is an AI-powered file organization startup reimagining how we navigate our files. I helped build the brand from the ground up: a leaf-drop logo mark with a full lockup system, a teal-and-mint identity, a friendly folder mascot, and a set of LinkedIn and Instagram campaign graphics for launches and hiring pushes.
Illustrator, Photoshop, Figma
Projects
- Logo Guide & Color System
- Logo Development
- LinkedIn Campaign Graphics
- Folder Mascot
- Brand Style Guide
Logo Guide & Color System
A logo guide covering spacing, minimum size, and how the mark changes color across Treevah's palette — from the deep forest teal to mint and warm neutrals — so the brand stays consistent on light and dark backgrounds.
Logo Development
Early exploration for the leaf-drop mark: annotated rounds testing curve, spiral, and symmetry — shaped to feel approachable yet corporate-contemporary, with color variations for light and dark use.
LinkedIn Campaign Graphics
Social graphics for Treevah's product and recruiting pushes: an AI-network handshake announcing the future of file organization, a binary-and-robot-arm piece on how AI enhances file management, a three-panel logo pattern story, and a 'We Are Hiring!' post for UI/UX and software interns.
Folder Mascot
A cheerful folder character who sprouts a leaf — Treevah's product personality in one friendly illustration, starring in Instagram posts that bring the brand's values to life.
Brand Style Guide
The complete Treevah brand book — cover, mission and values, logo lockups and misuse rules, Montserrat and Inter type specimens, the teal-and-mint color system with its gradients, product UI, and social applications. 46 pages that act as the reference every other piece on this page comes from.
Open the full brand book (PDF, 46 pages)
